Minus design
It is not when there is nothing left to add that a designer considers his work to be perfect.
When there is nothing left to take away. --- Saint Exupery
Positive designs are easier to predict and evaluate if the amount of the positive design itself is included in the evaluation of the work.
Negative design must increase customer value while reducing features.
This is exploratory, not a "sure to accomplish if you work hard" kind of task. #Certainly achievable task If we fail to manage these processes well, we will fall back on positive design.
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